The middleman holds a central role in bridging weavers and customers on the songket market. They serve for 

  • Weavers, i.e., maintaining a network of weavers, buying materials in bulk and delivering them to weavers, collecting songket fabrics from weavers’ homes and paying them, monitoring the quality of weavers’ work, and marketing songket; 

  • End customers, i.e., finding and building customer base, negotiating songket design and price with customers, delivering songket and receiving payment, and providing customer service.

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